WS DATA

As any business owner, and experts in the marketing and advertising sector, know, it is currently the customers who determine the future of a brand with their purchasing actions, tastes or preferences. By frequently analysing the results obtained, a company can know if the strategy carried out by ...

We already know that one of the bases of inbound marketing is the creation of relevant, unique and quality content . How many times have we heard or read that “ content is king ”, and even more so since a few years ago Google algorithms began to give it the importance it deserves.

One of the tools ...

For years, Google has been the main tool when it comes to paid advertising, and today it is increasingly essential to appear at the top of the search engine in order to get clients and sales. However, more and more companies are choosing to leave Google AdWords aside and switch to an alternative ...

When selling software online , it is advisable to use a series of techniques that allow us to achieve the greatest possible amount of revenue with our products or services. In businesses of this type, metrics such as average revenue per user or lifetime value are key to achieving sufficient ...

Web analytics is an important discipline for any company that lives on the Internet, since its website becomes its letter of introduction, a first impression that customers get when they visit it. Thus, analytics helps to analyze the behavior that users have on a specific site, studying and ...

Any Community Manager worth his salt must have a clear understanding of some social media concepts that will help him expand his knowledge and responsibilities in the company .

In this post I will explain the basic concepts that a Community Manager must know in order to develop their work more ...

Choosing the right time to publish and share content on social media is essential to get views and interactions from your followers.

If you want to know the best time to post on social media, the first thing you have to do is run tests at different times to observe the interaction and purchasing ...

The Association for Media Research (AIMC) recently revealed that in Spain, geolocation services (searching and receiving offers from nearby establishments) have increased by 46% compared to 2017. This type of marketing, known as [tweet] Proximity Marketing, opens up a wide range of new promotional ...

Social media has a larger and more accessible audience than other conventional media. Advertising must be where the consumer is, so major brands want to take advantage of all the potential offered by social media and launch their campaigns.

Competition in these media is increasing, so our social ...

Setting prices in a SaaS business is a complicated but essential thing. The price you charge for your product is going to have a direct impact on the success of your business. This is why setting a price is scary. However, especially in a SaaS system where everything is more easily measurable than ...