In this post I will explain the basic concepts that a Community Manager must know in order to develop their work more efficiently.
Google AdWords is an advertising platform for advertisers that can help you create ads and banners for your website, to show them to users searching the Internet for information related to your company.
eBooks. They allow you to better group content on a specific topic. This way of offering content will help the company to attract the attention of the user who has just read a post so that they become a lead, or at bosnia and herzegovina phone number library you can get a subscription in exchange.
Engagement. This is the level of commitment or loyalty that users have towards a brand or company on social networks, which involves them with the company, creates conversations and interacts. The company must take advantage of this opportunity to boost the participation of followers and generate quality content.
Facebook Insights is a free statistics system that Facebook makes available to any company that has a page and that allows you to observe the number of interactions, the views of each post or the reach of the post.
→ Download our guide on “How to Attract Clients with Facebook” ←
Google Analytics is a free web analytics tool that allows you to monitor your website traffic and learn important data such as your users' behavior, as well as guide your website to perform more optimally.
Hootsuite . It is one of the most complete tools that allows you to manage different social media profiles on a single platform. At the Community Manager level, it will help you work more usefully and efficiently from a single control panel.
Inbound Marketing . This is a non-intrusive marketing technique based on offering potential customers something of value, so that they do not feel that the goal is to make a sale. With inbound techniques, customers reach the product or service through the Internet or social networks, attracted by a quality message or content.
KPI ( Key Performance Indicator ) . Also called key performance indicators, they are metrics used to measure the results of a given strategy based on the objectives set by the company. In short, they allow the success of the actions carried out by the company to be measured.