One of the tools we have available to create content is webinars, a word that comes from the union of web and seminar and that is nothing other than a seminar that is held cameroon phone number library through a video conference. Therefore, it has the advantage that the speaker and the audience do not need to be in the same place and that a much larger audience can be reached.
The webinar is scheduled for a specific date, is broadcast in real time and allows the audience to interact with the speaker. However, once the event is over, the video is usually posted on the Internet so that it can be viewed at any time, so its scope is not limited to its live broadcast .
To access the webinar, users must go to a landing page and fill out a registration form. Once completed, they will receive a link to the website or application from which they can view and interact with the event.
We already know what they are, but now comes the question: why use webinars in your inbound marketing tactics ? Basically because they have a series of advantages:
They attract traffic to our website : the use of webinars is a good way to attract traffic to our website, either through organic traffic, through social networks or via email marketing.
They generate conversions : to access a webinar, the normal thing is to do so through a registration form. With this, we will get the user to give us information about who they are and what needs they have, thus becoming a lead.
They save time and resources : to create a webinar you only need a computer and an Internet connection, so you can do it from home or from the office without having to rent a room for the event. When it comes to preparing it, it takes less time than a traditional conference.
They generate interaction : in general, the system allows users to ask questions to the speaker and at the same time interact with each other to resolve their doubts.
They have a high degree of scalability : as they are normally uploaded to the network, the webinar can reach many people, even long after it has been broadcast live.
They can go viral : precisely because of this ability to be viewed at any time, a well-made and attention-grabbing webinar can become viral.