It also offers us tools that serve to increase the company's knowledge of its customers, which, when correctly analyzed together with the conclusions drawn, serve to optimize the company's strategy.
What does the data say?
If we use web analytics well, we can check the effectiveness of the website's efforts , and therefore the company's objectives and strategies, and maximize our benefits in the most optimal way in your digital marketing.
Why are KPIs necessary?
KPIs or Key Performance Indicators are used to measure and brazil phone number library the performance of your website. If your business is an online store, the data is stored and you can access it to analyze or study it. If you manage to select the appropriate KPIs with your company, you will be able to measure and evaluate the website in such a way that you will be able to study the real performance of the website and make any necessary improvements.
Before determining which KPIs are going to be appropriate, the company's objectives must be clear and simple so that they form the basis for implementing the company's web analytics.
Objectives must be SMART , that is, specific ( Specific ), measurable ( Measurable ), achievable ( Achievable ), relevant ( Relevant ) and covering a certain period of time ( Timely ). It is important to remember that they must be taken into account when the company wants to measure its results.
The most important KPIs that any company should take into account are the number of new visitors and the number of returning visitors , where customer loyalty will be observed. Another could be to analyze the bounce rate , which indicates the number of visitors who accessed the website and left it a few seconds later without making any interaction.