WS DATA

First and foremost, blogging is an attraction strategy. And when we say "attraction" we're not talking about trying to get a date with a pretty girl or studly guy. We're talking about attracting the right people to your website (aka your ideal customers). When you look at our inbound marketing ...

Let's say your funnel gap analysis reveals that you have a higher lead-to-MQL conversion rate, but your SQL rates have dropped consistently throughout the year. By evaluating these changes we can begin to evaluate the cause of the SQL gap.

In running this report, you may come to the conclusion that ...

When it comes to blogging you’re not alone. Any issue you may encounter, any add on you’d like to include or program you’d like to connect with most likely has a plug-in to help you. Blog tools are plentiful in today’s growing community of bloggers and they can really help you set up a professional ...

Marketing operations specialists have a variety of roles and responsibilities, depending on the size of their company and the needs of their marketing team. Marketing operations specialists manage and execute campaigns, analyze data, develop processes, create reports, and more. The roles for this ...

The best place to start any inbound marketing program is by defining your buyer personas which make up the foundation of any inbound marketing campaign. However, building this representation of your ideal customer can seem like a daunting task. To help get you started, here are 7 things you'll need ...

Once you’ve completed your audit, the next step is to share the insights you’ve gained with your executives and the rest of your sales team.

It’s vital that executives are informed about any larger organizational issues impacting sales performance because you won’t be able to solve them on your ...

To calculate your CLV, you must first calculate your margin. In a nutshell, your margin is the difference between the revenue you receive from a customer and all of the costs associated with that customer in a given timeframe. Your margin is then multiplied by your retention rate and divided by one ...

You don’t want too many modules on the homepage because the scroll rate really drops off. Businesses will often get hung up on the homepage, and while it might be important, people go to the homepage to leave the homepage. There’s no benefit to having a lot of content sitting there.

When we create ...

The main KPI for a B2C company is the bottom line: if it looks better after an SEO campaign, great. B2B company KPIs include lead quality and lead quantity: productive SEO campaigns promote a large number of good contacts.

Conversions happen at different times, too. B2C transactions take place ...

A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads are converting?

Found that on average, 15 percent of SaaS users ...