This KPI is typically tracked through customer surveys, where you’ll gather both quantitative and qualitative data. In other words, you’ll want to include multiple choice, sliding scale, or yes or no questions as well as open text questions to gather specific feedback from your customers. For marketing, NPS is a great way to get information on your customers that you can use to inform your marketing strategy.
Traffic Distribution
Traffic distribution tells you how people are list of usa cell phone numbers getting to your site. This KPI is broken down into what percentage of total traffic to your site can be categorized as direct traffic, organic traffic, referral traffic, social traffic, and paid traffic. This KPI is useful for knowing what channels are most effective at driving web traffic, what sources you need to improve, or even what sources you need to either focus less on or adjust your strategy for.
There’s no perfect traffic distribution to have. It all depends on what your strategy is and what your goals are for driving traffic to your site.
Customer Lifetime Value (CLV)
Also commonly referred to as the Lifetime Value of a Customer (LTV), this KPI tells you how much revenue you can expect to generate from a single customer.
This is a helpful metric for determining how much you should invest in marketing. By comparing LTV to customer acquisition cost, or CAC (see below), you can get a decent sense of whether you’re spending too much on marketing. A CAC that’s higher than your LTV means you most likely need to trim your marketing budget.
That being said, don’t be too quick to draw conclusions from this. As with all of these KPIs, they need to be viewed in context. If your churn rate is really high, for example, your LTV will suffer. If that’s the case, It may be a smarter move to invest in reducing churn rather than cutting marketing spend.