as shopping malls and train stations to send promotional offers to the customers’ mobile devices as they passed by. These offers included discounts, combo offers, and time-bound menu offers such as lunch and dinner specials.
The campaign was however very successful in directing customers to other nearby McDonald’s, especially during rush hours. This was because McDonald’s was able to offer customers timely and relevant offers, hence more people would visit the restaurant more often and purchase more products. The success of this campaign proves how effective list of peru cell phone numbers proximity marketing is in reaching out to consumers in their busiest times.
Uber: Location-Based Push Notifications
Location-based marketing
The push notification campaign was location-based and is a perfect example of how Uber, which has been credited for the use of technology to improve the customer experience, has gone out of its way to make this campaign effective. Uber also utilized location data to target users with relevant push notifications depending on the user’s location and events or activities happening around him or her. For instance, during a big music concert or a sports game, Uber would alert its users with special rates for a ride to the event.