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Since then, search engines have created new result formats that include elements such as featured snippets, carousel ads, and top news. Some of these formats offer new ranking opportunities, like the image carousels we talked about in the last section. Another is the featured snippet, which appears ...

Google has gone so far as to update their SERP results format to include clickable link tags taken from an article’s table of contents. Use of White Space One of the first lessons graphic designers learn is the value of white space, or empty space, around elements in a document or graphic . It turns ...

By creating a navigation framework where key functions and content are easily accessible, we can help users quickly find the information they want. We can also simplify the placement of tools such as navigation buttons and menu options to make it easier for users to make decisions. A simple and ...

It is important for the target audience to be able to access the Landing Page through different channels, but the main purpose is to reach these potential customers. Therefore, Landing Pages play an important role in a company's digital marketing strategy. how to make a landing page A simple, clear ...

You can save time and money in your marketing activities with an SEO package designed to suit your company's needs. Reach targeted customers for your products and services Increase your online visibility for more cost-effective marketing Improve your natural rankings Post an update on Google/Bing ...

Weber Shandwick argued that “33% of employees share messages, pictures or videos about their employers without any encouragement from their company, and that number increases to 50% with direct company encouragement . ” There are different ways to get employees to organically create content ...

This would be an example of organic UGC. This type of content can be a powerful tool for building brand awareness and establishing trust with potential customers. Paid UGC On the other hand, paid user-generated content involves some form of compensation or incentive to encourage people to create ...

Measure Your Performance Regularly tracking your performance ensures that your efforts don't derail your business goals and that you're getting the most out of your social media presence. While engagement rates like likes, comments, and shares are important, it’s important to dig deeper into your ...

This means Google has to crawl every URL in the redirect chain to reach the destination page, eating up your crawl budget in the process. To avoid this, make sure all your redirects point to their final destination. It’s always a good practice to avoid redirect chains whenever possible. Mistakes do ...

Choose an agency with proven experience in managing advertising campaigns. Capable of adapting to market evolutions. If you are looking for local expertise, Digipeak, the -degree Growth Agency based in Istanbul and London, could be the ideal partner for your advertising campaigns. Another important ...