Weber Shandwick argued that “33% of employees share messages, pictures or videos about their employers without any encouragement from their company, and that number increases to 50% with direct company encouragement . ” There are different ways to get employees to organically create content featuring your brand and products, including content about their work day or behind-the-scenes looks at what goes into the product creation process. 4: Take user-generated content beyond social sharing.
Instead of simply retweeting or reposting customer uruguay telephone number data content, take it a step further by asking for permission to reuse users’ content in your marketing campaigns. Here are some ways to reuse UGC: Ads : Whether you’re creating ads on social media, search engines, or another format, use customer content to make your ads more authentic and relatable. You don’t always need an image or video; sometimes, a customer tweeting about your brand will suffice.
Your website : Take your customer photos beyond social media by adding them to your website in a gallery format. Also, consider using customer content in product photos as a way to show what the product looks like when used by a “real” person. Email campaigns : Emails you share can provide another opportunity to highlight user-generated content and engage with your subscribers. Kai Collective periodically sends out an email showcasing customers’ UGC.
ugc mailing User-generated content doesn’t stop at images, videos, and tweets — product reviews and testimonials also count as UGC. Look for ways to implement these alternative formats as UGC. For example, Big Barker Dog Beds includes reviews from different platforms directly on its website. Big Barker Dog Beds review page 5: Take the most critical steps to work with UGC (User Generated Content) User-generated content can be valuable for your brand to engage with your audience, but you could be alienating your audience if you don’t follow some key steps.
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