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Email Design & Management Development is a crucial part of any successful email marketing strategy. In today's digital landscape where inboxes are flooded with messages, it's essential to create emails that not only grab the reader's attention but also provide a seamless experience across all ...

You probably already have a list of leads to whom you regularly send your email marketing campaigns, but you haven't managed to increase the number of subscribers? Or maybe no matter how hard you try, you haven't managed to reach more people . Whatever your situation, you can complement your email ...

On many occasions we have wanted to share with you the need for you to have a good specialized tool if you implement Email Marketing in your company, and above all, one that can give you support and personalized attention 24 hours a day. Because, as we always say, it is necessary to have an in-depth ...

The new year has been flowing among us for a couple of months now and, as expected, new trends are flourishing in all digital sectors and areas, and, obviously, also in Email Marketing . Therefore, in our article today we want to share with you the structural and resource changes that will mark and ...

As we all know today, Email Marketing is a highly successful technique, whose results-cost ratio (or ROI, as we want to call it) is ideal for implementation by those brands that want to be in contact with their user communities, in a direct and unique way, that personalizes as well as segments, and ...

When designing an email marketing campaign , there is always the fear that messages will end up being classified as spam . If you follow our advice, it will be much easier for you to avoid this.

Effective recommendations
Check out the following checklist to achieve success:

Don't use too many ...

In a previous post we discussed some generalities that need to be considered when cross-selling through email marketing. Here we are going to go into more detail by analysing four key points that need to be considered for our cross-selling action to be successful.
1. Collect and use data from e ...

Planning is what is responsible for the success of a marketing campaign . This is something that cannot be stressed enough. In the end, many brands decide to launch their campaigns in a rush, improvising much of the work. And these projects, obviously, end up failing.

What does planning a campaign ...

In this blog we have given you many tips to improve your email marketing, but they will be of no use if you continue making common mistakes like those we review in this post.
1. Ignoring the law
It seems basic, but the laws regarding privacy and personal data processing can vary and we must be aware ...

Econsultancy and Adobe have just published the “ Quarterly Digital Intelligence Briefing: The Multichannel Reality ”. The work presents the results of a survey of 1,945 marketers about the degree of integration between channels. Based on this data, we reflect on the role that cross-channel marketing ...