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Email Marketing structure and resources changes in 2020
Dark Mode Design
Animated images
Gamification and user interaction
Using 3D
Column design
Change of typography
Email Marketing structure and resources changes in 2020
We know very well that Email Marketing is one of the key pieces that make up the Digital Marketing strategy of any company , and, despite the fact that -over the years- it has always remained at the top of success, standing out in terms of profitability and efficiency compared to other commercial techniques, it is also true that it would be of no use to us and would achieve very little success if we are not at the forefront of all the changes and trends that occur and revolve around it.
In general, most of the events that are making a strong impact year after year can be summed up as changes in design and structure, font adjustments and adaptation to the new habits of digital consumers.
Today, we tell you the fundamentals for this year, 2020:
Dark Mode Design
Unlike what happened in previous years, when it was albania business email list always said (and we even jumped on the bandwagon ) to always design with light colors that would promote and improve the user's screen visibility, in 2020 -unlike- the trend of designing with dark colors is coming on strong. And more and more consumers believe that it is more beneficial for their health and for the health of the device's own battery to have the so-called "dark mode".
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Animated images
As we have already mentioned on more than one occasion, GIFs have become a key element to include in emails. But wait! Because trends evolve so quickly that we have already taken a step forward in this regard, and, at this moment, the GIF trend will be quickly replaced by APNG images (which are those that offer a higher resolution and better quality, with much more sophisticated visual results than those we are used to seeing today).
Gamification and user interaction
Gamification, as we should already know, is defined as a learning technique that transfers the mechanics of games to the educational-professional field, in order to achieve an improvement in the ad hoc results that each company pursues. In this way, applied to Email Marketing, it forces the consumer to respond -in some way- to the content of the email.
Gamification is usually applied by email marketing tools through games that result in added benefits for the user, such as discounts or gifts; something that tends to be more motivating.
Using 3D
In 2020, 3D elements and images will become key to connecting with the audience and achieving improved engagement data and results above those obtained so far. If not, check it out for yourself and you will see how quickly you will notice the improvement in results.
In the end, it's all about being fast and getting ahead of your competition, offering your community of users something new and different from what they are used to seeing; that is, something that provides them with added value, possibly unknown until now.
Column design
In general, looking ahead to 2020 we will begin to see different types of design (which, until now, we are not very accustomed to), such as - for example - the newsletter design with columns of text instead of continuous text.
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Also linked to design, we will begin to see a preference for brands that tend towards minimalist email designs, with lots of white space and a monochrome effect.
Change of typography
The game with fonts will not go unnoticed either, giving brands and Email Marketing professionals the possibility of varying with different fonts in their content, as long as these are perfectly legible for their users , taking into account the first thing we mentioned in this article, which is the dark mode on screens. That is, there must be a balance between both aspects, and in tune -always- with the brand image and communication.