When designing an email marketing campaign , there is always the fear that messages will end up being classified as spam . If you follow our advice, it will be much easier for you to avoid this.
Effective recommendations
Check out the following checklist to achieve success:
Don't use too many images . Visuals are always attractive, but too many images can make any email manager interpret your message as harmful.
Review the links included . If you place a link at the end of your message, it is recommended that you use terms that do not generate any suspicion. Aim for clarity so as not to algeria business email list arouse suspicion in the corresponding filter.
Forget about buying a database . It's a very common practice, but do you think that by being able to send a message to thousands of people you're going to get more sales? The only thing you'll achieve is that your emails end up in the spam folder.
Include an unsubscribe option . This is about promoting, not forcing anyone to receive your emails. Leaving the door open to your customers is synonymous with trust.
Be careful with the frequency of your messages . If you send, for example, three messages a week, they will only be considered inappropriate. Between two and four a month will allow you to avoid your proposal ending up in the trash.
Check all the details . Subject, length, use of strange symbols and time of sending are aspects that the filters review to classify your shipments.
Put these recommendations into practice to achieve your goal of ensuring that every message you send is read by your potential customers.