How Data Analytics Drives Telemarketing Success

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Yet, the word ‘strategy’ often feels scary! Despite having a marketing degree and working in brand management for over a decade, even I’d panic, afraid my answer wouldn’t be groundbreaking or clever enough. The word ‘strategy’ threw me. That was until about ten years ago when I came across mark ritson’s mini mba in marketing. That course was a light-bulb moment and changed everything for me. I finally realised that marketing strategy is not rocket science. In fact, the simpler and more logical, the better. “a strategy is any plan you make to achieve a goal.


” vocabulary.Com strategy before tactics because of missing bulk sms ireland bandwidth or fear of not knowing where to start with creating a strategy, it’s so tempting to dive in with marketing tactics - but as sun tzu, author of the art of war, wisely said: “strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” sun tzu, the art of war mr tzu’s words highlight that strategy comes first - your plan is your foundation, and tactics are the tools to execute it. Take it from me - having strategic plans gets far better results than simply taking a punt.



A plan creates consistency, advantage over competitors and ensures your investment isn’t wasted. But where on earth to begin?! A killer marketing strategy isn’t about jazzy jargon or marketing buzzwords. It’s about stepping back, taking things step by step, and putting the puzzle pieces together, one by one. . Unearth - dig deep firststart by understanding your customers, your market, and your brand. Who are you serving? What are their pain points? What makes your business uniquely qualified to solve them? You need a clear picture of the challenge you’re addressing and the opportunities ahead before deciding how to connect with the markets and audiences you strategically choose to pursue.