Advertising companies are very project-based. Often, each project is different and each result unique. Projects or campaigns can serve multiple purposes (to raise awareness of a brand or the social work it does, to increase sales, or many others) and can be launched in different media (print, television, online, etc.).
For this reason, we wanted to bring together in this article the main factors that must be laos telegram mobile phone number list taken into account in project management for advertising agencies before, during and after the production of a project.
1. Project planning starts in the launch phase
Pitching is very important in the advertising industry. It is a tough, competitive market, and you have to put in a lot of effort to present a creative idea to a potential client and be able to sell it to them. To make sure you have enough projects lined up, you need to be better than everyone else at pitching the best idea. The difference with other businesses is that project planning starts at the pitch phase. At this stage, you have to be careful, you can’t waste a single minute – time tracking is the key here.
From a business perspective, it is essential to have an overview of all the projects underway. Which ones should be given priority? Which ones are about to be closed? For potential clients, costs are decisive: presenting a correct budget gives the client a realistic estimate of all the resources that are invested in a project and at what price. Once the client decides to work with us, we must get to work to make an excellent project.