What is content creation?
It is about producing content that attracts and retains the attention of a target. Content creation allows a brand to distinguish itself using texts, videos, photos and infographics, among others, that have value for this target.
Some examples of content
Editorial content
Optimized texts (SEO) for website
Optimized product pages (SEO) for e-commerce
Optimized blog posts (SEO)
Newsletters
Promotions and Email Communications
Social Media Posts
Advertisements and Sponsored Posts
Job offers
Internal communications (management messages, emails, intranet)
Visual content
Corporate videos
Promotional videos
Photos
Infographics
Illustrations
Animations (stop motion, GIF)
What is (good) content?
Poor quality content, content that is consumed too quickly or that does not capture attention, is commonplace. No more fast content . No more planned obsolescence. Content must be “eco-responsible”, that is to say of good quality and judiciously thought out as part of a strategy. Otherwise, it is money thrown out the window.
What is fast content ? As its name suggests, it is the equivalent of rcs database fast food on the Web, empty calories on your news feed. It is content produced without strategic thinking, without a defined editorial line, without a specialized editorial team, even if it starts from a (good) idea… This content may attract clicks, consumed quickly, but it will have no impact, no convincing results.
Bad content is expensive . You've heard it a thousand times, but we'll say it again: it's not quantity that matters, it's quality.
Measure performance (KPI). Good content meets a need and generates results. Analyzing statistics is the only way to create relevant content and optimize existing content.
The Recipe for Quality Content Spritz
A good analysis. Make a strategic reflection based on figures and statistics.
Extensive research. Create quality content according to the client’s domain and the targeted platforms.
A creative pen. Write relevant and punchy texts.
A UX mindset. Having a sense of design and structuring your content to create visuals that attract attention.
Nose stuck in the numbers. Evaluate and optimize content based on results.
Why do you need it?
Presenting quality content is engaging and helps maintain a long-term relationship with your communities.
Reasons to Create Quality Content
Increase brand awareness or strengthen its image.
Improve a website's search engine ranking.
Increase traffic to a website.
Converting consumers into brand ambassadors.
Promote recruitment.
Position yourself as a reference in your industry.
You got it right: the challenge for companies is not to create content, it is to know that the content produced is profitable and generates results. Good content is content that costs half as much because it brings in more in the short, medium and long term.