The growing competition in creating engaging content is certainly one of the issues that marketing teams will have to deal with in 2022: according to the 2021 HubSpot State of Report, a full 82% of organizations report having included content marketing among their strategies, unlike 2020 where only 70% of them used this tool.
Why do you need content marketing tools?
But beyond competitors, there are other challenges that make content strategies difficult to manage. Here are some of the most common:
ROI: Many marketing activities, such as advertising campaigns and paid ads on Google, have an intuitive and easy to measure ROI. This is not always the case with content marketing. Very often the content present on the blog or on the company's social networks takes time to attract leads, due to the slow and prolonged work of loyalty and authority building that they do. It is not uncommon for a potential customer to refer to a blog for months before understanding the real value of the company that japan telephone number data manages it and trusting it to work together on its goals.
Strategy: In 2022, it is essential for an organization to have a rich and curated company blog, but many teams lose sight of how content fits into the marketing strategy. Each piece of content should be designed for a specific target and to fit into a specific point of the funnel. Furthermore, it is essential for marketing and sales teams to be in constant communication, because it is precisely through the field experience of sales reps that it is possible to understand the hottest topics for leads and propose them again within the content.
Quality: Producing quality content means first of all asking yourself “ quality for whom ?” Content has value only when it is useful to the buyer persona identified for the service or product offered. Otherwise, it could have all the determining characteristics to be high-level content, but it would still not be useful to anyone, because it does not fully address the needs of its final user.
In this article, we will analyze what are the must-have tools for content marketing in 2022 to create quality content and make the most of this activity to scale your company.
Tools for content marketing
The challenges mentioned in the previous section are just a few of the ones that marketing teams face when they are trying to structure their content strategy. Despite all of this, this channel continues to generate three times as many leads as traditional marketing techniques.
In this process, there are several tools that help the organization to work best on its content and thus maximize the possibilities of attracting and converting more leads. Here is our choice for 2022
HubSpot
Asana
Ahrefs
Yoast
Hotjar
HubSpot
HubSpot is a software known globally for its CRM , but it also offers marketing services through its Marketing Hub , which is ideal for organizing everything related to marketing strategy and related content marketing tools in a centralized system. In addition, the platform allows you to constantly monitor the performance of marketing activities through complete reports that can be used by every member of the team.
But HubSpot’s content marketing tools don’t stop there. The platform offers numerous resources such as:
One-of-a-kind content ROI tracking , numerous customizable statistics on blog views, new contacts acquired through those pages, view-to-customer rate, contact-to-customer-rate, page exits, contact form submissions and so on;
A section of strategies where, among other things, it is possible to create clusters of articles linked to a specific topic that all contribute to the growth of the selected keyword or the article to which you want to give greater resonance;
Page performance analysis , with statistics on bounce rate, time spent per page, views and much more;
Pre-structured forms for email marketing and the ability to create your own personalized email structures, to save and use in the situations for which they were designed;