Users actively recommend activities

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1. Take advantage of the UGC craze

Once the IPSA "AR filter" activity was promoted, it immediately attracted the attention of a large number of people in the mall. With the help of the hot UGC, the activity also made consumers rush to take photos of AR art filters and share them on major traffic platforms such as Xiaohongshu, Douyin, and Weibo. The original simple product concept was displayed through artistic beauty expression, multi-scene filter interaction, and diffuse fission user traffic sharing, carrying brand influence and ultimately sublimating to a new height.
The chain reaction of consumer stay time

The AR trial mirror electronic device that carries the "AR filter" takes brazil phone number lead advantage of consumers' lingering appreciation of beauty when passing by the counter, increases their stay time and participation in the mall counter, thereby increasing store traffic and product conversion sales, and also brings word-of-mouth effect to the mall. Consumer psychology research shows that after consumers experience unique and emotional emotional experiences, their brains will be deeply impressed and more willing to share them with others. that they think are interesting and meaningful through social media and word-of-mouth communication. The chain reaction in the mall brought about by the increase in consumer stay time provides a new research angle for the mall's marketing ideas, and also brings more successful opportunities for the strong commercial combination of brands and malls.