Nobody knows, but everyone uses it
Before I explain to you how to use storytelling in your business, you need to notice one important thing. You have certainly had more than one conversation in your life, which means that you have already taken your first steps in storytelling, also known as narrative marketing or story marketing.
Storytelling what is it?
Bedtime stories read by parents? This may country code +81,japan phone numbers be the first contact each of us has with storytelling. All myths, legends, but also the previously mentioned films and books strive to do the same thing as the hairdresser does when cutting hair. They want to tell us something, convey something and evoke emotions in us.
Readers are not interested in dry facts, promises of efficiency and numbers. We are curious whether the mystery has been solved. Maybe the main character has obtained his dream treasure? But how does this actually relate to marketing?
The goal of storytelling is to promote a brand by telling an attractive story about it. We do this by influencing the emotions of the recipient. Giants such as Allegro or even Ikea are well aware of the effectiveness of storytelling, but we will get to examples later. A story creates a brand image and builds trust and curiosity in the consumer.
storytelling - creating a brand image
Benefits of Story Marketing
It is easier to emotionally engage the recipient with a story than by simply presenting the benefits of the product.
Deepening the consumer's bond with the brand. With the right narrative and appropriately selected topics, you can shorten the distance between the customer and the product/service.
Effectiveness – storytelling increases reach organically.
Reaching the consumer's consciousness. Stories appeal to needs that allow us to show that the brand has a solution for them.
Universality – storytelling is suitable for any brand. In the following paragraphs you will learn where to look for inspiration.
Motivation to act (e.g. purchase). The story may call for a sale, referring to unfulfilled dreams.
Subtlety – this is not an overt advertisement shouting at us on a red background, about discounts. This is a story that the brand wants to tell us.