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You Have No Idea Who It's From the First Instinct Might Be to Ignore It . Or, Worse, Report It That’s the Last Thing You Want for Your Brand Therefore, You . Should Introduce Yourself in Each Message to Ensure Your Audience Knows Exactly Who’s Reaching Out . And Why They Should Pay Attentiona Simple Introduction Helps Establish Credibility and Prevents Your Messages . From Being Mistaken for Spam These Are Quite Handy, Especially for Two-way Messages, as Customers .