As we've colombia cell phone number mentioned, experimentation is essential because it can help improve your conversion rates. The popup plugin you use should come with data reports for each of your campaigns to determine which ones are performing better and why.
If you haven’t already, you should test different headlines, offers, and CTAs.
Advanced targeting tools
The last thing you want is to attract leads from the wrong audience. One way to make sure you don’t is to use highly targeted pop-up campaigns.
This is easier to do when you use a platform that comes with advanced targeting tools. For example, you should be able to show pop-ups to visitors based on their traffic sources.
This will allow you to target people coming from social networks, search engines or unique URLs. You should then be able to segment your popups by time of the week or day (according to the analytics report).
It's a good idea to improve the user experience by limiting the number of times users see the same pop-up (and whether or not they've opted in). This way, they won't get annoyed by the same old pop-ups popping up.
One way you can control this is by creating pop-up campaigns that target new and returning visitors separately.
Poptin WordPress Popup Plugin Targeting Feature
Poptin's Targeting Features
Popup plugins that target specific visitor behaviors
We’ve talked about the importance of context and how it can increase conversions. It’s all about reading the minds of your audience.
While this may not be possible, there are suggestions you can use to increase your chances of conversion. For example, you could use an exit-intent popup for users who are about to click away from your site.
Technology makes this easy to verify. When the mouse moves away from the window towards the X button, a pop-up is triggered. In this proposal, you want to focus on capturing emails.
You can do this by offering a discount code in exchange for a free e-book download, publication, or case study.
Other behaviors you can use to trigger pop-ups include:
Scroll to the middle or bottom of the page
Staying on the page for a specified period of time
Click multiple times on the page
Clicking on the desired image or link
The idea is to show pop-ups that are relevant to your visitors’ behavior. For example, if you sell home improvement products, it wouldn’t make sense to show someone who’s looking at faucets a pop-up for an eBook about how to create a garden in your home.
Ability to integrate with email and CRM systems
It's a good idea to use a CRM to manage your customer relationships and email campaigns to maintain communication with your prospects.
The problem with technology is that it gets complicated as you add more and more tools, but you want them all to be successful at what you do — grow your business.
This is why it’s important to use a platform that integrates with other tools to make your job easier, and pop-up platforms are no different.
You’ll need tools that can integrate with relevant platforms, such as CRMs and email software. Some popular pop-up platforms that should integrate include Hubspot, Zapier, MailChimp, iContact, Powerlink, and Get Response.