Point-of-sale marketing is an integral part of multichannel communication, and can therefore take different forms: cardboard POS , point-of-sale animation, displays, etc.
Summary
What is multichannel communication?
Multichannel strategy is a strategy based on the estonia telemarketing multiplication of media and communication spaces. By having a global reflection, you optimize all the distribution channels to reach your target and reach a larger mass of consumers. You differentiate your message according to your target on the distribution channel and increase the number of points of contact with it.
Multichannel then takes into account your marketing strategy across all major families of distribution networks : displays and print, public relations, web, radio, television/cinema, direct marketing (mailing).
There is no obligation to be present on all broadcast networks, but the complementarity between some can allow you to improve your visibility and your penetration in the market .
Why communicate at the point of sale?
Point-of-sale communication is far from disappearing: many consumers still go to stores for advice, the experience, but also to see and hold the product in their hands. It is therefore necessary to satisfy the need they have come to satisfy.
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