On the social media side , it's a little more complicated. There's a big incentive to focus too much on the obvious social media KPIs, on follower numbers and likes, on impression numbers and views. The key here is also what's happening around them. In social media, however, it's less about where the leads come from and more about how they interact with your content : who shares your posts, who comments on your posts? Who repeatedly clicks on similar content, who then ends up on your website as a lead? KPI marketing asks all of these questions and tries to draw meaningful conclusions from them for further marketing campaigns.
Converting: Will people stay with me?
This second step of the inbound methodology is all about the funnel and its different sections , ToFu, MoFu, BoFu, translated: top-of-funnel, middle-of-funnel, bottom-of-funnel. Even though the topology of the marketing funnel has been criticized in modern economic research and can be better replaced by models such as HubSpot's Flywheel , ToFu, MoFu and BoFu still offer a good overview of the different focuses of your KPI marketing.
The bottom line is that every time you create ivory coast whatsapp data content, you always keep in mind which specific target group you are creating it for. The same optimal personalized buyer persona in your funnel needs different information, has different requirements when they find your website as a visitor or when they already know what you have to offer and are considering whether there are cheaper alternatives. A map of the leads that stay with you through the various funnel stages can be of crucial help here.
The key to effective lead and customer management is seamless collaboration between your departments . What is commonly referred to as marketing-sales alignment and is now apparently being blared from almost every loudspeaker - we cannot deny it: it is the truth. Only when your advertising and sales departments pull together, work together and have the same information can added value be created, which in turn is reflected in successful KPI marketing.
Persuasion is a difficult, complex and, above all, fragile and unstable process that is influenced by the smallest of events and twists and turns. You must be able to convince your potential customers through professionalism, productivity and service performance . Not only the number of deals, but also your departmental structure and process organization can serve as an indicator for your KPI marketing.