We have strong customer engagement and email engagement. We focus on personalized email campaigns based on what we know about our customers' preferences. We send birthday emails because we have to celebrate birthdays when people order alcohol.
We believe that if we can understand how much an email subscriber is worth to us, we'll be able to acquire more email subscribers. If we can do that, our business will become predictable. And the enemy of growth and success in startups is uncertainty.
Over the next few weeks, we discovered that our average email guatemala whatsapp number database subscriber was worth less than $2.00 in net revenue per month to us. Again, we were still SMALL, so we didn't have a lot of monthly revenue, but we now had the knowledge. And, we now had the potential to scale our business predictably. And, we now knew that our best chance of scaling was by using ecommerce email marketing tricks and best practices for scaling.
Armed with the value of each subscriber to us, our efforts should now focus on whether we can acquire subscribers at a cost lower than their value to us. So, at that point, all that's left to do is test different channels to acquire new subscribers for our emails.
We tested affiliate channels. We partnered with wine and food blogs and exchanged referral emails. We tested coupons that our customers and website visitors could share with friends. And, we started investing small amounts in paid acquisition to drive leads, leads, and email advertising.
Most of these tests were unsuccessful. Some generated almost zero email subscribers. Some generated email subscribers, but they generated them at such a high rate that we knew we couldn't optimize the rate to a profitable level.