Doctor, architect and teacher: Has everyone become an influencer?

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How professionals from a variety of fields are becoming part of the creator economy. With the onset of the pandemic, an unexpected upheaval has shaped our lives in unpredictable ways. Changes have spread across every corner, from the way we shop to the way we learn and interact. Amid this transformation, an intriguing question emerges: Have everyone from doctors to teachers become influencers?
August 16, 2023 / YOUPIX
Creator Economy
A group of people became creators…
With the period of isolation, uncertainty and even unemployment, many professionals saw content creation as a way out (perhaps the only way). Everyone was connected, many services moved to the online format, TikTok was booming, people were dancing.

We are experiencing belarus email list transformations that have directly impacted the way we do marketing, including the review of how we buy. Internet consumption in Brazil has accelerated exponentially: it has grown 60% in one year, 43% in six months and 25% since January (UOL Economia).

In this context, consumers are beginning to desire proximity and less commercial relationships: it's time to show your face! Professionals are invading content production.
…but not everyone is an influencer
But the journey to becoming an influencer, even among established professionals, is full of misinterpretations. The myth that being influential means accumulating followers on social media is quickly disproved when we understand that influence is a consequence and not a starting point!

Being influential is a merit achieved through authority and credibility built over time. To achieve this position, it is necessary to provide authentic and consistent content, demonstrating knowledge and commitment to a specific audience.

The journey to establishing online authority is essentially a communications mission. Influence operates like a marketing or public relations department, helping to expand reach and drive business growth.
So many years of profession for this?
The transition from professional to influencer depends on complex factors, such as individual choices, conduct, specialization and the maturity of the shared content.

But look how cool it is: if influence can come from anywhere, it can also come from within companies themselves. According to a study conducted by MSL Group, content posted by employees of a company has 24x more shares and 561% more reach than content posted on the company's official channels.

This is called employee influence and can be applied in your company. However, to transform employees into influencers, you need a lot of engagement. And this is only possible with a solid training program, developed with a methodology created specifically for this.
There is life beyond #publi
In addition to advertising, which is considered just one way to monetize content, we have countless possibilities for new businesses being created every day within the creator economy. Want some extra inspiration from some existing models? Click here and watch our chat about monetization with the guys from Hotmart.
If everyone is an influencer, who really influences?
Influence is not an easy journey, nor is it a numbers game. It is a solid foundation of trust and authenticity, a continuous quest to provide genuine value to a loyal community. So if everyone has become an influencer, the real difference lies in how we approach that influence while maintaining our integrity and purpose.