But who could guarantee that your ad would reach the

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who propose and implement experiments focused on KPIs; Growth analysts, who feed the team with performance data analysis concerning the experiments and the implemented strategies; Designers, programmers, and engineers, who develop products, tools, and software derived from the experiments. With this combination of expertise, it is possible to cover all ends of the growth hacking process. Although many companies have a growth hacker or growth hacking teams, usually within marketing, growth hacking is a way of thinking rather than a formal position.


Any professional can and should adopt this exploratory, creative, opportunity-seeking, and mint phone number list results-focused behavior. Growth hacking is a reality in marketing, sales, accounting, and any other company area where there are potential triggers for growth. Why use growth hacking The old marketing formulas are facing a lot of changes. In the past, you would contact traditional media outlets (radio and TV, for example), analyze the advertising costs, assess the outlet’s affinity with your audience, negotiate prices, and air your ad.


number of people you wanted? Or that you would get the expected return on your investment? This is how companies bought advertising, without any guarantees — which could be very expensive, especially for brands with tight budgets. The questions also began to come from the public. Traditional advertising has to work hard to convince people who no longer accept what brands say as the absolute truth.