How does smarketing improve conversion rates?
The first big benefit of smarketing is the direct impact on your conversion rates and, ultimately, on your turnover.
When marketing and sales work in perfect synergy, each lead generated is processed more relevantly and more quickly.
The marketing team takes the time to create content that is truly tailored to the needs of prospects, using feedback from salespeople in the field.
Sales is better prepared to receive qualified leads because cayman islands phone number library they know where they come from, what content they've consumed, and what stage of the customer lifecycle they're in.
Leads feel understood and guided : they have a seamless customer experience, with no breaks between the information phase (marketing) and the purchase phase (sales).
Result: instead of exhausting themselves contacting lukewarm prospects, the sales force focuses on those who have the best chance of signing. This gain in time and efficiency very often translates into a significant increase in the conversion rate and therefore, revenue.