Augmented reality increasingly adopted
It is becoming increasingly easier to apply AR to social media. Also for users. Just like with the revival of QR codes, you see that a new technology is only really adopted when it is easily available to everyone and does not require technical ingenuity. Since the end of last year, you have seen social media platforms offer more and more AR options, such as Instagram . In addition, Facebook recently announced that it would focus more on 3D, AR and AI in its marketplace, to further enrich the shopping experiences.
A frontrunner in the field of AR in social media is without a doubt Snapchat. During the Snap Partner Summit in June it became increasingly clear that Snapchat is developing into a real AR platform. In addition to the steps taken by the social media platforms themselves, you also see that users are increasingly given more tools to get started with AR themselves. They can then share the results on social media. Apps and start-ups such as the Dutch Fectar offer easy options to apply AR even without extensive technical knowledge. This will only accelerate the adoption.
Actually, localization is no longer a trend. Due to switzerland telegram data the enormous increase in content and activity on social media, the urge for localization is more forced than wanted. If you can't see the forest for the trees in terms of content and campaigns, localization is one of the best ways to really add context.
The huge shift that Facebook is making towards local news is probably the most important proof of this. And that certainly also applies to paid campaigns on social media. More and more brands are using GPS or location targeting to give their campaigns more context and thus make them more relevant. But organic content is also increasingly being used in a location-oriented manner.
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Other developments?
So much for the evaluation of the trends identified at the end of 2019. The conclusion is that most trends have continued or even accelerated due to recent global social events. But are there also developments or trends that escaped attention last year? Or developments that have gone even faster than expected? I would like to share a few with you, and also explicitly ask you to add them if you see any interesting developments yourself.
f the social media developments. At the end of this year I will be back to look ahead to the year 2021. Suggestions, additions and questions are of course more than welcome.