Evergreen content stays relevant over time and is quite useful for adaptations if you need to.
A content marketing agency will become your best ally if you want to develop quality evergreen content that will serve you indefinitely.
On the other hand, if you use email marketing or lead nurturing within kenya phone number data your communication strategies, having evergreen content on hand will be fantastic.
1 Why is evergreen content important?
2 Types of evergreen content
2.1 1. Lists
2.2 2. Tips or advice
2.3 3. Tutorials
2.4 4. Guides
2.5 5. Frequently asked questions
2.6 6. Recipes
2.7 7. Interviews
2.8 8. Definitions and concepts
3 Formats for your content strategy
3.1 1. Posts on your blog or social networks
3.2 2. Videos
3.3 3. eBook
3.4 4. Infographics
3.5 5. Templates
3.6 6. Podcasts
3.7 7. Newsletters
Why is evergreen content important?
While it is true that it is extremely important to be up to date and innovative in marketing, e-commerce and digital media, not everything that appears to be new applies to all brands or businesses.
However, disappearing or moving away from the consumer's mind is not an option. This is where evergreen content comes into play.
It is essential that this content is of high quality so that you can use it whenever you need it and that it is relevant, interesting and serves to generate some action from your audience.
Types of evergreen content1. Lists
Lists will always provide a quick answer and can be useful over time, especially when they are historical facts or situations that will not change over time.
Some examples may be:
The list of presidents of a country between 1950 and 2000.
List of high fiber foods.
List of tools you need to repair a car.
List of songs by a specific band.
List of wind musical instruments.
All these facts will not change completely even if new elements may be added.
2. Tips or advice
Within this type of content you can establish tips for writing content, tips for losing weight, tips for making an animation with a design program.
This content will always be useful and relevant if you write it with that function, and you can update it if necessary, but the basis and essence will be the same.