Linking your Google Ads account to your Analytics property allows you to see the full lifecycle your customers follow . From the moment they react to your ad to the moment they complete the goals you've assigned to your website, whether it's making a purchase, consuming content, or filling out a form.
Combining both pieces of information will zalo database allow you to evaluate and improve the performance of your campaigns. We'll tell you how!
Why link Google Ads and Google Analytics?
As we mentioned earlier, linking both applications will allow you to see the complete map of the user journey. Therefore, if you link Google Ads and Analytics, you will be able to do the following:
View information about ad and website performance in Google Ads reports from within Analytics.
Import ecommerce goals and transactions from Analytics to your Google Ads account.
Import cross-device conversions into your Google Ads account by activating Google Signals.
Import Analytics metrics , such as Bounce Rate, Average Session Duration, and Pages/Session, into your Google Ads account.
Improve your Google Ads remarketing campaigns with Analytics remarketing and dynamic remarketing.
Get more useful data in Analytics Multi-Channel Funnels reports .
Link Google Ads and Analytics
Linking Google Ads and Google Analytics allows you to better track your campaigns , allowing you to see in more detail the conversions, objectives, and which ads and keywords have the most interactions.
The first thing you need to know to link your accounts is whether you have administrator permission in Google Ads and edit permission in the Google Analytics property. Then follow these steps:
Linking from Google Analytics
1 – Sign in to Google Analytics . If the link from Google Analytics is not done correctly, you may see errors such as missing user and session data (you would only see clicks), missing campaign names (they would appear as “not set”) and, ultimately, a lack of linking the activity of the users of the page with the campaigns, ad groups or keywords. You can also open Analytics from your Google Ads account, by clicking on the ' tools and settings ' icon
, select Google Analytics and then follow the rest of these instructions.