Instantly grasp interests and intentions

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Instantly grasp interests and intentions

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Even if marketers can capture activity on a customer's own channels, they still can't get a complete picture of the customer. Artificial intelligence can combine third-party data from internal channels and external websites to help instantly understand customers' other interests and intentions, thereby improving interaction.

For example, Nina bought a pair of jogging shoes on list of bahamas whatsapp phone numbers your website. If you also know that Nina browsed yoga mats and related equipment on other websites, showing that she is also doing yoga, you can recommend yoga-related products to increase customers’ wallet share. Let’s look at another example. Suppose Nina searched for flights to Sydney on travel website A two weeks ago , but read a lot of blog reviews of Beijing hotels in the past week and compared the Beijing travel plans on travel websites. She can deduce "She may want to go to Beijing more than Sydney" and provide accurate personalized marketing accordingly.

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Carry out large-scale audience segmentation and accurately target customers

In previous automated marketing campaigns, the process of targeting customers was often oversimplified. For example, customers who are interested in home furnishings will receive emails or advertisements for related products.
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