As in traditional marketing, in promoting crypto projects you need to build a reputation in your niche, constantly interact with the audience, track and increase conversions. And here it is important to approach the choice of promotion channels wisely.
One of the problems of crypto marketing is the lack of trust in such projects due to the large number of scammers, high market volatility and legislative restrictions. How to convey to the target audience croatia phone number material the idea that you are a reliable partner and offer them a truly useful and valuable service? We will tell you about the most successful channels for cryptocurrency projects, in our opinion.
Content
1. Social networks
One of the most powerful tools in marketing is social media. They offer a lot of opportunities: talk about your project in detail, share news from the crypto industry, show expertise and organize interactive activities. In addition, SMM is a great way to gain trust and increase brand loyalty or establish yourself as a thought leader in the crypto business.
For promotion on the international market, Facebook and Medium are the best options . There are also platforms tailored for crypto projects or with a good audience size interested in this area: Steemit , Reddit and Discord .
Telegram is another good platform for blockchain and crypto projects. Here you can create a group of up to 200,000 people, where posting is available to all participants, or a page for publishing only your content. It is easy to use and popular all over the world. The main advantage of the platform is security and data encryption. And correspondence from secret chats is not stored even on servers, the information is only on the devices of users who are members of it.
2. PR articles and press releases
Not the easiest in terms of labor costs, but a very effective channel for marketing a crypto project. Before you start posting guest articles in the media, you need to do a little research. Study the most successful competitors and see what media partners they worked with, what mentions were the most effective. Then compile a list of other resources where your target audience may be.
Once you have a list of media resources in hand, you need to contact each of them. Some media outlets offer to write an article for you, and most will refer to the editorial policy that must be followed when creating a press release or article.
Work with PR agencies and experts to help you create a successful PR campaign for your project. Its goal is to increase brand awareness and trust, as well as establish your presence in the crypto space.
3. Blog on the website
Any crypto project must have a website, having a blog on it will give you the opportunity to attract additional traffic, and readers will understand the goals of the business and the benefits of working with you. We discussed relevant formats for a blog in 2022 in the article - we recommend reading it.
If you don't have a website yet and are just planning to create one, here are a few tips on what you need to consider:
The website should convey the essence and goals of your business.
Optimization for mobile devices. Most users access the site from smartphones, and Google robots primarily consider the mobile version when indexing your site.
Web design (UX/UI).
Content: Create it with a constant focus on your business goals and the needs of your audience.
4. Content Marketing
The cryptocurrency market is volatile, and the risk of failure for such projects is much higher than for others. Therefore, it is especially important for crypto businesses to develop a competent marketing strategy. What we recommend considering:
Target audience: Your readers may be both newbies and experts in the cryptocurrency field. Think about how you can interest both? What do they want to know? Expert TOV and terminology will help in communication, but do not overdo it with crypto trading jargon.
The value of your content. Think about how you can present your project so that readers understand its advantages and the benefits it will bring them. Always pay attention to how your audience perceives the content. List all the features of your crypto project, tell about each one in more detail so that readers do not have to guess.
Content publishing platforms. When choosing a placement chan