Cmos Lament Budgets Don’t Allow Strategy Successbut That Shift In Consumer panama phone number resource Behavior Wasn’t The Headline Of The Gartner Cmo Survey Results. Instead, It Focused On The % Of Cmos Who Believe They Lack Sufficient Budget To Fully Execute Their Strategy Even Though Marketing Budgets Are In Line With Last Year – Experiencing A Slight Drop To Just Over % Of Revenue.% Of Cmos Say They Lack Sufficient Budget To Execute Their Strategy Fully, According To @gartner_inc #research Via @robert_rose @cmicontent.
Share On X“budgets Do Not Seem To Be Returning To Pre-pandemic Levels,” Robert Says. So He Created A Chart Using Gartner’s Annual Survey Budget Numbers. It Reveals The Trend Line For Cmo Budgets Steadily Dropping Since , Aside From The Pandemic Course Correction In Gartner's Cmi Spend Survey Marketing Budget As Percent Of Company Revenuedo Seven Years Make A Genuine Trend In Marketing Budgets? Could Budgets As A Percentage Of Revenue Decline Even More? Does That Even Matter?instead, Robert Says, Marketers Should Ask If Measuring Marketing’s Impact As A Percentage Of The Company’s Total Revenue Really Assesses Its Effectiveness.