WhatsApp is a tool that has helped in digital marketing

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To increase engagement, big influencers aren't always a good option. Conduct research because, perhaps, several people with fewer followers may have higher engagement in the niche and greater conversion power.

3. Content Marketing
This option is a must-have in your digital marketing strategy, and that's why it's been one of the most widely used since 2013. Product-specific content is essential for any online business.

It's a way to attract consumers without them even realizing they're making a purchase. Content can vary, such as an article, e-book, video, infographic, etc.

For example, if you sell health insurance, you can create a list of the best health plans after extensive research on the best-selling ones. This way, you'll attract an audience interested in pricing for this product and make selling easier.

4. Whatsapp
In addition to being used to exchange conversations, , especially for entrepreneurs shop who are growing their business with the business version of the app.

With it, you can automate responses and even customer interactions. Currently, there are several tools that offer this service.

5. Bet on bots
The rise in bot use has impressed experts. Expected to grow through 2025, this is a way for customers to communicate without relying on a human consultant.

With this option, customers submit their questions, which the bot will answer. This functionality has reduced call center queues, also known as telemarketing.

The service is widely used by health plans, for example, to try to help consumers more easily.

6. Be careful with registered images
Google has been increasingly prioritizing content with photos. Therefore, be very careful about how the photo appears in your post. If possible, optimize all published images.