Mountain Songs Are Like Spring River Water

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Packaging AR provides solutions for more traditional enterprises to transform into new retail
Liu Sanjie cigarettes has given the answer to how to use packaging AR to help traditional brands transform into modern new retail.

Liu Sanjie cigarettes, which were popular in the 1980s, have joined canada phone number lead hands with Mizhi Technology to return to the public's attention by adding AR interactive gameplay to the new version of the packaging. As a well-known folk legend figure, this return also shows the public a different Liu Sanjie.

With the support of WebAR , consumers only need to scan the logo on the new version of Liu Sanjie cigarette box packaging with their mobile phones to start AR interaction, and can also forward it to WeChat friends to expand the brand's communication range and influence.


At the beginning, Liu Sanjie appeared with her classic Zhuang image, and the song "r" evoked the public's memory of Liu Sanjie. Thirty years later, the style of the song was combined with the fashionable hip-hop, and the new "Hip-Hop-Liu Sanjie" also made a shining debut. Along with it came Liu Sanjie's original rap advertising song, which incorporated the new selling point "Lo Han Guo Exploding Beads". It is catchy and also reflects the brand's determination to cater to the tastes of today's public and to update and upgrade.

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