marketing strategy What does “The Queen’s Gambit” have to do with marketing
After seeing how the Netflix original miniseries influenced viewers’ behavior, every marketing professional and entrepreneur needs to understand the main lessons it taught the industry. Below, we have separated two lessons that you should learn from the phenomenon “The Queen’s Gambit” and apply to your daily marketing routine:
Content matters
The biggest lesson left by the production is that gambling data portugal thecontentIt matters a lot when it comes to selling products. As mentioned, at no point does “The Queen’s Gambit” try to sell chess to viewers.
But even so, the miniseries manages to make people in front of the screen interested in the game, seek to know more about moves, download apps to practice and even buy physical boards.
And how does it do this? With quality content. In other words, with a good story that entertains subscribers, informs, moves them and connects with the public. This is an idea that content marketing has been presenting to companies for some years now. However, “The Queen’s Gambit” has clearly proven that content is a fundamental element in today’s sales.
Therefore, companies need to invest in this type of marketing. In addition to investing in marketing that focuses onstories, businesses must employ resources to create good stories. After all, they are the ones that can move the public, make them identify and connect.
Identification is also very important, because people generally like to read and see characters or situations that have some similarity to them. In the case of the Netflix miniseries, the company Decode found that 73% of the people who searched for chess after the production premiered were women, just like the protagonist.