In this example from Zapier, a client shares how she uses one of Zapier’s features to automate her business:
Zapier
Videos like these are especially effective here. They add a personal high school coaches email list touch and build trust by letting real users speak to the value of your product.
Stage 3: Action (or Conversion)
Now, it’s time to give your potential customers that final nudge to turn their interest into action. By now, you have a strong sense of who your audience is, what they’re looking for and how to reach them.
The goal is to make it as smooth as possible for them to complete their purchase.
Share content that supports their decision to make it easy for them to take the next step. Think product demos, webinars, customer reviews and social proof, such as awards and testimonials.