As with conventional search engine optimization (SEO), the goal is to reach your target audience with your own offering, i.e., your Pinterest page, and encourage interaction. Ideally, your content will not only be seen, but also remembered, commented on, shared, and subscribed to ("follow"). Pins can also include a link and a call to action (CTA) to encourage visits to external websites, thus serving as a springboard for traffic.
It's helpful to think of Pinterest not as a traditional search engine, but rather as a visual one. Users search for images, which, with their extensive descriptions, often resemble infographics. Pinterest primarily focuses on high-quality, visually and content-appealing content. Pinterest's business model only works if users are regularly presented with pins that interest them—whether through search or the algorithm in their home feed. The more often users visit Pinterest, the more relevant the content becomes.
Since Pinterest is a visual platform, SEO here revolves around properly preparing images and guatemala phone number data encouraging interaction. It's also especially important to utilize the platform's special features, such as the "Save" button and "Rich Pins." Let's start with tips for more traffic and success on Pinterest.
3 Basics for Pinterest SEO
1. Use a company account
A Pinterest business account is free and offers many benefits, such as access to analytics for your Pins and the ability to place ads. Therefore, anyone using a personal account is missing out on a lot of potential and should either start with a new account, use the existing personal account and link it to a business account, or convert the personal account to a business account.
2. Verify website or creator
The blue checkmark, which we're all probably familiar with from Twitter, also exists on Pinterest, and it's worth having your website verified by Pinterest . For example, a blue checkmark appears for verified retailers and a red checkmark for verified content creators. However, the colored checkmarks not only indicate that a specific person or company owns that domain, but also offer benefits for verified websites: Verified accounts receive access to analytics for both the Pins published from their own website and Pins created by other users from that same website.
3. Design your public profile creatively
In your public profile, you can personalize the information that visitors to your Pinterest page see. In addition to the profile photo, there's a profile cover, highlights that highlight certain Pins, and 500 characters of space for a company description. Successful examples include successful brands like Rolex , Nike , and Volkswagen .