How does MonsterInsights compare to the competition?

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You can find several different visitor tracking plugins in the WordPress plugin repository that allow you to gather your website statistics and provide insights into how your sites performance when it comes to attracting visitors to your site and converting them into customers.

After comparing MonsterInsights to a few different WordPress Analytics plugins, here are a few things we like about MonsterInsights.

1. User experience

User experience is what sets MonsterInsights apart from the competition. In addition to being extremely easy to set up, the tracking settings and workflows make it the most beginner-friendly Google Analytics plugin for WordPress.

There’s no need to touch any code to set up Google Analytics in business development directors WordPress . If you know how to point and click, then you can use MonsterInsights.

2. All the tracking features you need in a single product

Whether you are a publisher, an eCommerce merchant, or a small business owner, MonsterInsights will be useful in the same way.

monsterinsights ecommerce tracking review

For example, if you run a WooCommerce store, you may know that there are dozens of WooCommerce-specific Analytics plugins available that help you track customer interactions. The downside to these product-specific plugins is that they limit your ability to take full advantage of Analytics tracking capabilities. In this example, you won’t be able to track opt-in form submissions, download tracking, and many other tracking events that aren’t directly related to ecommerce.

On the other hand, since MonsterInsights is a full-featured Analytics plugin, you can track many events on your website that are important to your business. See the full list of MonsterInsights features .

3. Most Popular Google Analytics Plugin

With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. This is largely due to how easy it is to connect your website to Google Analytics for free. Plus, it gives you access to advanced tracking without getting involved in the technical side of things.

4. No third-party account required

Jetpack Stats, for example, requires you to connect your site to WordPress.com in order to start enabling the site tracking feature. For users who don’t want to share traffic statistics with WordPress.com, Jetpack Stats is impossible to use.

On the other hand, Google is sending a lot of its traffic through search , so it already knows about your visitors.

MonsterInsights simply connects your website to Google Analytics, so you don't need to create another account.