Don’t forget to include a way for customers to find your Instagram profile directly on your website. Whether you add the Instagram icon with the link or include a tab on your navbar that directs customers to a page featuring user-generated content, make it easy for customers to follow you if they’ve browsed your site and want to engage with you off-site too.
Types of Instagram content you can create
Once you have your profile optimized as a business and you’ve phone number library made sure you have a brand presence, it’s time to start thinking about the type of content you’re actually going to create and share on Instagram. On average, Instagram users spend about 28 minutes per day on the platform. In this 28-minute window, you are competing with other businesses and users’ friends to be seen. Create great-quality content that you share consistently so that your customers are always engaging with you when they’re active on Instagram.
Partner with influencers to amplify your brand presence
Your potential buyers are engaging with friends and influencers all the time on Instagram. People get seriously attached to YouTubers, TikTok creators and big stars, so when these influencers recommend products their followers are interested in those same products too. On average, businesses make $5.20 for every $1 they spend on influencer marketing. Partnering with an influencer that has a following close to your target audience will help you amplify your reach. Check out how Maddie Ziegler, a famous dancer, actor and business owner, showcases the Fabletics brand on her Instagram.