Protect customer privacy and data. A CDP helps your business with data governance (the correct handling of data). With all customer data in one place, managing privacy regulations and customer consent is simplified.
CDP vs DMP vs CRM
There’s a lot of software out there that uses customer data. Let’s clear up the differences briefly.
DMPs
Data management platforms also gather customer bahrain mobile phone numbers database information but use data to make targeted ads to attract new customers. As such, customer profiles are for unknown people, rather than a known customer database.
The main source of input is typically third-party data but can also be other kinds of data. Data is also not stored indefinitely, which is a major drawback for companies looking
CRM
Customer relationship management platforms also create customer profiles. CRMs use data for customer-facing tasks, like creating email marketing campaigns and building deal pipelines.
Pro tip: For the smoothest experience with data integration between a CRM and a CDP, use a customer data platform that has a native CRM, like Brevo. Contact attributes can be created in Brevo CDP and synced automatically to the customer’s profile in the CRM.
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Customer data platform use cases
Have you ever received an email with a subject line like “That item you were eyeing is back in stock?” This is an example of how CDP software enables brands to run hyper-personalized marketing campaigns for their customers.
What else can customer data platforms help your business achieve?
Personalizing the customer experience
One of the most popular and powerful use cases for customer data platforms is personalization. Tailoring content to different audience’s preferences and behavior can boost marketing return on investment by 10-30%.