Your website must be efficient, i.e. ergonomic, attractive and easy to navigate . It must also be responsive and adaptable to all devices (computers, tablets, smartphones) to offer an optimal user experience. Remember to use colours and images that are in harmony with your visual identity and your sector of activity.
Your homepage should contain key information about your business and offer quality content to keep visitors engaged. To create your website, you can subscribe to CMS (content management system) tools such as WordPress, Wix, or Squarespace. These platforms offer easy-to-use features and pre-built templates that will help you get started quickly.
2. SEO to improve your visibility in search engines
Search engine optimization (SEO) is a fundamental aspect of online marketing.
This tool allows you to optimize your website to appear at the top of organic iran mobile phone number list search results for keywords relevant to your business. Keyword analysis tools such as Google Keyword Planner or SEMrush can help you identify the most popular search terms in your field.
Once you have identified relevant keywords, integrate them intelligently into your content, titles, META tags, and URLs. Create high-quality, engaging content that answers your potential customers’ questions and needs.
SEO takes time and patience, but the long-term results can be very beneficial and will help you increase your organic traffic and visibility.
3. The SEA to increase its visibility through online advertising
Search engine advertising is a paid tool used to increase your visibility in search engines . With SEA, you can create targeted advertising campaigns that appear at the top of search results when users search for specific keywords.
Advertising tools like Google Ads allow you to define daily budgets, keywords, and a target audience for your ads.
SEA gives you complete control over your advertising campaigns and you can start receiving qualified traffic almost instantly.
4. Social media to build strong ties with your audience
Social media has become an essential platform for engaging with your audience and building strong relationships with your potential customers . Whether organic or paid, social media allows you to share interesting content, news about your company, special offers, etc.
Identify the networks that best fit your industry and target audience. Use social media management tools like Hootsuite or Later to plan your posts in advance and analyze the performance of your campaigns.
An active presence on social media reinforces your brand's credibility and makes it easier for your followers to share content, increasing your organic visibility.
5. Emailing for specific and personalized communication
Email marketing is a powerful strategy to maintain relationships with your current and potential customers. Email campaigns allow you to communicate directly with your audience, offering you a more personal and targeted approach.
Use email marketing programs like Mailchimp or Sendinblue to create engaging, targeted campaigns . You can segment your subscriber list based on their behavior, interests, or stage of the buying process. This will allow you to send messages tailored to the specific needs and preferences of each segment.
Track the open and click rates of your campaigns to evaluate their effectiveness and make improvements over time. Email marketing is also a great way to send special offers, event invitations or regular newsletters to build customer loyalty.
6. Affiliation to develop your partner network
Affiliate marketing is a marketing model where you work with partners (affiliates) to promote products or services in exchange for a commission on the sales generated. Affiliates can be influencers, bloggers, niche websites , or other complementary businesses.
Use affiliate platforms like Awin or ShareASale to effectively identify and manage your partners. Make sure you have a clear and attractive affiliate program to attract quality partners.
Affiliation gives you additional visibility through your affiliate channels, and you only pay when sales are made.
7. Marketplaces: Expand your audience
Marketplaces are online platforms where you can present and sell your products or services to a wider audience. Amazon, Alibaba and Etsy are some of the most popular examples.
With a B2B marketplace , your products or services benefit from increased visibility, allowing you to reach new customers and expand your market reach. You can also leverage the platform's trust and credibility to reinforce your online brand image and facilitate transactions with new potential customers.
The market offers a wide variety of B2B marketplaces, each with its own features, advantages and disadvantages. Some of them offer advanced features such as order and payment management, customization of your online store, and the ability to manage customer ratings and reviews.
Finally, a B2B marketplace often offers integrated marketing tools, such as cross-promotions, joint marketing campaigns, and special offers, to boost your sales.
By using these 7 digital marketing tools, you can strengthen your online presence and also increase your visibility and generate qualified leads. And, as with any integrated digital marketing strategy, to be successful in today's competitive online market, you need to monitor your results with analytics tools so you can adapt and replicate what works best for your target audience at all times.