Obtain information about your accounts. Through messaging channels, users can consult everything related to balances, account statements, dates and general information.
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Thanks to the enormous level of digitalization of society, consumers are increasingly demanding and require personalized experiences. Under these circumstances, Social Commerce has positioned itself as a trend that is increasingly adopted by companies, but what does it consist of?
Basically, Social Commerce is an approach to e-commerce in which social networks and instant messaging platforms function as sales channels , driving transactions through personalized interactions and ongoing customer support.
While years ago the trend was to follow brands on social media to keep up to date with their offers or promotions, today consumers want to see purchasing options on the profiles of their favorite brands (or an integrated store), have the possibility of making queries in real time and buy without having to migrate to another platform.