Why LinkedIn?
First, you should ask yourself what makes LinkedIn a suitable platform for you or your company . The latest statistics from LinkedIn show that there are now 675 million users on the platform who identify as professionals in their respective fields. For your company, this means that LinkedIn gives you a powerful targeting tool: you can target potential customers based on their job title, skills, seniority, company name and industry. Some of these will be decision makers, and others could pave the way for you to reach decision makers. With such a large pool of prospects, LinkedIn is the perfect lead generator.
Don't tell me you weren't looking for it.
Typically, there are two reasons why people are on LinkedIn:
Career advancement: These people are malaysia whatsapp data usually thinking about their next career step.
Professional and personal development: The focus of these people is on improving their own skills.
If your product or service fits the needs of these target groups, then LinkedIn ads are a good first method to raise awareness of your company. To do this, create a profile of your buyer personas .
Prospects who have found your company through a LinkedIn ad have not previously searched specifically for your product or service. This means that they are not yet ready to make a purchase. So consider their position in the customer journey: Use articles, infographics, videos or other content to guide this group through the marketing funnel . Bear in mind that LinkedIn ads are always shown to a wide audience, so this approach is anything but targeted . Recognize this as a clear disadvantage compared to Google, for example, because here users are specifically looking for something specific. The likelihood that your ad will be clicked on there is therefore many times higher.
This leads to the next important question: Can your product or service withstand the longer, more nurturing-focused sales cycle that characterizes LinkedIn ads? Because LinkedIn ads are paid per click, smaller companies are less likely to benefit from this type of advertising due to the high costs and lower profit margins. Larger B2B companies, on the other hand, find success with LinkedIn ads because they can take full advantage of audience marketing thanks to large budgets.