OTP: These messages allow companies to authenticate users with one-time codes (typically 4- to 8-digit alphanumeric codes), potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Data: 13% of non-buyers would be more interested in participating in the Hot Sale if more secure payment methods were offered.
Use case: Sends alerts and notifications about transactions and uses OTP messages to provide additional authentication. This can be applied by Banks to maximize the security of their customers or by different brands for double authentication login processes on the website, or for loyalty program transactions.