The Title Tag is an HTML tag that contains the expression displayed in the browser tab and the search engine results. It corresponds to the title of the page. It is one of the most important fields for the "on page" analysis of the page by Google's algorithms.
Writing the Title Tag
This Title tag, present in the Head of the HTML code of your website, takes the following tagged form:
<title>Titre de la page</title>
A Title tag is always written with the tags in pairs accompanied by the azerbaijan telemarketing data title of the page you want to give it. This title is not chosen at random, it must be specific to each page of your site (whether you have 2 pages or 5000 pages) and summarize the main idea of your page in a single expression.
Article Title Tag
For the page you are currently on, here is the Title tag as you can find it in the source code:
<title>Définition SEO de la balise Title | Agence Connecto</title>
The main information that we want to convey on this page is the " SEO Definition of the Title Tag ". This is the keyword that interests us and that we want to highlight, first to better work on the natural referencing of this page on search engines and then to help users when searching on Google to choose the site that will give them the information that seems most relevant to them. Indeed, this tag is directly used by Google when displaying the results of a query made by a user.
The Title tag in SERPs
When you choose your Title tag, it also impacts the SERPs , the results of the query that the user has just typed.
Balise TItle - SERP
We can see here that for a query “pizzeria Reims”, Google will first and foremost seek to highlight articles that talk about… pizzas in Reims. (logical, huh?)
Each result offered will contain a title and a description that will allow you to immediately know if the site in question is suitable for your query. It is Google's SEO that determines the position by many other criteria than just the Title tag. After that, it is up to you to look at the Title tag offered by the pages to find the information that seems most relevant to you.
How to write your Title tag correctly