Build multiple communication channels
There are a wide variety of marketing communication channels available, ranging from traditional channels, such as press ads, radio ads or street furniture displays, but also a wide variety of digital communication channels, such as social networks or online advertising. Each communication channel has its advantages and disadvantages, and it is important to choose the most appropriate channels according to the company's strategy, its communication objectives and its target audience. A point that we will explore a little further in this article.
In marketing, each communication channel is also austria telemarketing data called a "touchpoint", and it is estimated that to maintain long-term visibility and successfully make your brand known to your customer, it is necessary to maintain 7 points of communication to achieve long-term retention. Of course, not all companies have the means to maintain 7 touchpoints with the same intensity. At Connecto, we regularly remind you that it is better to maintain one or two communication channels and do it very well, rather than spreading yourself too thin in your communication strategy and not getting any results.
Below, the graph details the communication channels you could maintain with your client. As you can see, participating in physical networking, or having an up-to-date Google My Business account are all communication points you can maintain without investing too heavily in communication.
But these communication points will not be enough and to take a step forward in terms of notoriety and promotion of your services, you will have to think about investing in other communication channels on a larger scale, such as digital communication or on traditional media such as press advertisements.
How to choose your marketing communication channels
To choose your communication channels, we will focus on three criteria:
What is the communication budget that you are able to invest?
Is the customer actively looking for a product like mine?
Is my product a mainstream product or a niche product?