The user interface in 2016 was moderately better than last year

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This year, Amazon's homepage redirected you to a page with a Facebook timeline-style line separating the destination blocks. I'm including screenshots because it's hard to describe:

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While this is better than last year's homepage, it's still quite a lot of information on one page, and it tends to be more overwhelming than encouraging. Personally, I think all they needed on the homepage was a "Deals in Focus" and "Sales by Category" box.

However, the landing pages for all of these boxes were still as cluttered and disorganized as they were last year. The only pages that showed improvement over last year were the Shop by Department links, which led to very organized pages that clearly displayed all of the offerings in a single category.

Another problem with the user interface was that it was benefits of using the nepal phone number list impossible to return to this particular home page without getting stuck. The home page links on the site itself redirected you to a disorganized "Deals in Focus" page.

Focus on the proposal

So Amazon gets half a point for that particular point.

2. The structure of sales and discounted goods was no better than last year.
Unfortunately, Amazon has abandoned this view. They have been holding similarly indiscriminate sales on largely useless items, such as toilet night lights.

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This was a big disappointment, as this was the area where the Internet as a whole needed to improve the most last year.

3. Amazon Prime Day 2016 had much better marketing.
1/1.

It would seem that Amazon decided that instead of fixing the sale, they would simply have their marketing messages drop in line with the sale. The week leading up to Prime Day, ads were filled with messages announcing Amazon's "big" sale, but no phrases like "better than Black Friday" were used.

More?
So overall, Amazon has done little to address the shortcomings of last year. It seems the company has realized that mediocre sales still earned them a 93% increase in sales , and they could very well do it again this year.

Of course, Amazon is unlikely to see a 93% increase in sales this year for one specific reason: their add-to-cart technology crashed early in the day, leaving people unable to buy anything for hours. With a mistake that big, they can't help but fix it next year.

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