Five ideas that helped global giants get a lot of clients

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Attracting and retaining customers is a key task for any business, regardless of its scale and scope of activity. Well-known global companies cope with this task brilliantly. Their success is based on a deep understanding of customer needs and skillful use of advanced strategies.

Regardless of the size and scope of your business, these gabon b2b leads proven strategies will help you better understand your customers, build strong relationships with them, and earn their loyalty. By following these principles, you can achieve impressive results in customer experience and increased sales.

Idea 1. Creating coupons
Coupons were invented by the founders of Coca-Cola themselves - John Pemberton and Asa Candler in 1888. This shows that the company initially saw coupons as an effective tool for attracting customers and promoting their product.



Coupon Design
The first Coca-Cola coupons featured the classic brand logo, making them easily recognizable. The main text on the coupon clearly stated that it could be used to get a free glass of Coca-Cola. At the bottom was a simple instruction - go to any vending machine to use the coupon. This laconic, yet striking design made the coupons attractive and easy to remember for consumers.

Impressive results
In the first 20 years of using coupons, one in nine Americans used them. In total, 8.5 million free Coca-Cola drinks were redeemed using coupons. These numbers demonstrate how effective this marketing strategy was for the company.

Coca-Cola's success with coupons shows that it is a proven and effective tool for attracting new customers, stimulating demand, and strengthening the loyalty of existing customers. Properly designed and distributed coupons can bring tangible benefits to any business.

Idea 2. Self-service
Dropbox is one of the shining examples of successful implementation of self-service strategy in business. When Dropbox employed only about 200 people, most of whom were engineers, the company did not yet have large sales, marketing and finance teams. Despite the huge demand for their product, they decided to move users to self-service.

This approach, unusual for such a rapidly growing business, proved to be extremely effective:

Users updated their Dropbox version on the site themselves and paid for their account upgrades using payment cards.
The update page, originally created not for monetization, began to bring the company tens of millions of dollars in stable income.
This self-service model allowed Dropbox to scale its business efficiently despite its limited headcount in the early stages.
Key Factors Behind Dropbox's Success
There was high demand for a product that encouraged users to make updates and payments themselves.
Intuitive interface and simplicity of the self-service process, which simplified interaction with customers.
Smart monetization through the update page, which has become the company's main source of income.
Effective business scaling with minimal HR costs at the initial stage.
The Dropbox example demonstrates that even with limited resources, a self-service strategy can be the key to rapid growth and stable monetization of a business. Properly implemented, this approach can bring tangible benefits to many companies.

Idea 3: Entry by invitation only

LinkedIn demonstrated an impressive example of successful use of the invite-only strategy in its early days.

Key points:

1. Explosive growth in the first week after launch. This was made possible by the feature of restricting access to invited users only.

2. The invitation mechanism worked as follows:

- Initially, the LinkedIn founding team invited their personal connections.

- Then the new members started inviting their friends, spreading the network of users.

3. This approach allowed LinkedIn to create a sense of exclusivity and value for the service at the start.

4. However, the restriction did not last long - by the end of the second week, LinkedIn opened access to everyone who learned about the service from the news.

This example demonstrates that an invite-only strategy can be a powerful tool for quickly recruiting the first wave of active users. It creates a sense of uniqueness, creates a strong social motivation to invite friends, and generally facilitates the viral spread of the product.

It's important to note that this approach works well in the early stages to build a "starting mass" of users. But over time, it needs to be adapted so as not to limit further audience growth, as LinkedIn did.

Idea 4. Simplicity and free period


Zoom is a video service that has become incredibly successful thanks in large part to two key strategic decisions:

Simplicity and ease of use
Zoom made its product as simple and intuitive as possible for users. The interface was concise and not overloaded with features, which ensured a quick connection and start of work. This significantly simplified the adaptation of users, especially in the context of the forced transition to remote work during the pandemic.

Free Basic Version
Zoom offered a free plan with a basic set of features. This allowed it to attract a huge number of new users who tried the service. The free version served as a "bait", encouraging people to switch to paid plans with advanced features.

Thanks to these two approaches, Zoom was able to achieve impressive results:

The number of daily active users grew from 10 million in December 2019 to 300 million in April 2020.
This contributed to the rapid growth of the company's revenue and market capitalization.
The Zoom case demonstrates that a strategic focus on ease of use and providing free basic access can be key success factors for many companies, especially in a highly competitive environment with rapid technological change.

Idea 5. Bring a friend
PayPal has become a shining example of how it has successfully implemented a refer-a-friend strategy to drive growth in its customer base.

The key features of this strategy in the case of PayPal are:

Encouraging friend invitations
PayPal offered a $10 reward to every user who referred a friend. A similar amount was credited to the new user's account as soon as he or she registered with PayPal.

A powerful incentive for users
The monetary rewards for referrals created a strong incentive for users to invite their friends/This contributed to the rapid growth of PayPal's customer base.

Viral effect
New users who received a sign-up bonus also became active PayPal promoters, thus starting a self-sustaining cycle of attracting new customers.

Result
PayPal's refer-a-friend strategy has enabled it to scale its business at a rapid pace, and has been one of the key factors behind its impressive growth and success in the marketplace.

The PayPal example demonstrates that loyalty programs based on recommendations can be a powerful tool for quickly attracting new customers and effectively scaling a business.