It's not enough to track leads and conversions — you need to understand the entire customer journey. With marketing automation, you get a clear view of your prospects' interactions with your brand while tracking and measuring your results.
Full path attribution reporting shows list of australia consumer email your customers' complete journey, all the way from their first touchpoint to conversion. With this data, you can see which marketing channels are most effective at generating leads and customers. On top of that, you can use marketing automation to measure the ROI of your marketing campaigns. This data will help you understand which campaigns deliver the most value to your business.
HubSpot's powerful reporting tools give you the ability to track:
Top-of-funnel activity, like website visits and form submissions
Lead nurturing progress, like email opens and clicks
Sales pipeline activity, like deals closed and won
Revenue attribution, like first touch, last touch, and assisted conversions
With the help of HubSpot's custom report builder, you can create reports that specifically track your marketing activities, like the number of leads generated, conversion rates for each campaign, cost per lead, ROI for each campaign, and much more.
Full attribution reporting gives you valuable insights into what's working and what isn’t and allows you to make necessary changes to improve your results.