# 7. My USP & UVP You must have a clear Unique Selling Proposition (USP) and Unique Value Proposition (UVP). What makes your product different from others? What value do you offer? Don't be a copycat, create something unique that can attract customer attention. If you want your product to stand out, you need to think about what makes your product unique, and why people should choose you. When your USP & UVP are strong, you don't need to worry about competition because people will see the value you offer. You may be wondering, " How do you determine USP & UVP? " Identify Product Advantages : Think about what makes your product different from other products.
Cheaper? Or does it have unique features? Understand the Customer Problem : Understand latvia phone number resource your customer's problem or need. Your USP or UVP needs to address that problem or need in a unique way. Ask for Feedback : Get feedback from customers or potential customers about what they like about your product or what they find lacking. This can give you ideas for your USP or UVP. Competitor Study : Look at what your competitors are offering and find a gap that you can fill. Find what your competitors are lacking and offer something better.
Test and Refine : Test your USP or UVP with your audience. Get feedback and refine to make sure it’s effective. If you want to make sure your product sells well, make sure you do prospecting. Identify who your potential customers are, and focus your marketing efforts on them. With proper prospecting, you can increase your chances of getting more sales, and reduce the risk of your product not selling. # 8. Not Prospecting Prospecting is important to find potential customers. Don't wait for customers to come, you have to be proactive.